Savvy retailers know that maximizing profits means smart marketing; however, it can be challenging to devote as much time to marketing as you need to, to market more efficiently. From McDonalds to your local supermarket, pretty much all brands use this pricing strategy, even if they don't realise they're using it. By definition, The Decoy Effect is the practice whereby a brand presents consumers with a third, less desirable option - the decoy - to make them believe that they're getting more value for their money.
Use your email list to the maximum in building relationship with your subscribers and customers. In 2014, make sure your sales and marketing teams are working together to provide your buyers with the information they want, when they need it. Here we'll share with you some of our favourite Sales and Marketing Tips.
Customers do not actually buy products or services; customers buy the important things that products or services will do for them. Pepper , a store that sells bras, features lots of pictures of happy customers in their products. Your customers may have better ones and if you can't change to fit their ideas, your business will fail.
Use this time to get to know each other and share how Marketing will be supporting the sales team. Use customer names, provide relevant links and even ask customers to reply to your emails for the ultimate personalization. Upcoming price increases: If you're adding more to your product over time, it'll increase the amount of value your customers get.
Basically, to drive people to your down your marketing funnel, in the first place there should be sufficient traffic to your website. There's no better way to bring your products to life than with video, whether it be a simple video showing the fit of your clothing or something a bit more creative that involves an emotional storytelling component.
A variety of networking opportunities exist in all sectors and regions, including trades associations, chambers of Local Marketing Company commerce and trade, networking websites, societies, clubs, breakfasts, lunches, events, and anywhere that potential customers and influencers gather, and the systems within which they communicate and socialise.